Constructing a Scientific Mixed Media Model for Boosting Automobile Dealer Visits: Evolution of Market Creation Employing TMS
نویسندگان
چکیده
In this paper, the authors discuss the evolution of automobile market creation employing a “Total Marketing System” (TMS)as a core technology of New JIT, which contributes to constructing a Scientific Mixed Media Model (SMMM)for boosting automobile dealer visits. More concretely, the authors develop and validate the effectiveness of putting together four core elements (Video that Unites Customer behavior and Manufacturer Design Intentions (VUCMIN), Customer Motion Picture–Flyer Design Method (CMP-FDM), Attention-Grabbing Train Car Advertisements (AGTCA), and Practical Method using Optimization and Statistics for Direct Mail (PMOS-DM)) into a new strategic advertisement method designed to enhance marketing and the desire in the automotive industry. This model is applied to a dealership representing a well-known automaker, where its effectiveness is verified.
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