A Study On The Customer‟s Awareness And Perception Level Towards Green Cars

Environmentalism has fast emerged as a worldwide phenomenon. Today many sectors have accepted their responsibility to take green initiatives for protecting the planet. The automobile companies are also moving towards saving the environment through Green Cars. The green technology in car is a new trend but is the only option to save environment from heavy pollution. Though in Western countries, Green car is a huge success but for Indian market it is in the nascent stage. The purpose of this paper is to focus on investigating the awareness level and the perception of customers towards environment friendly practices of automobiles in India. Measuring the level of awareness of customers has been of great importance to the marketers as they need to bear the greatest responsibility to make the consumers understand the need for and benefits of eco friendly automobiles as compared to non green ones and motivate them to pay more to maintain a cleaner and greener environment.