Bigger and Better: How Pfizer Redefined Erectile Dysfunction

نویسنده

  • Joel Lexchin
چکیده

April 2006 | Volume 3 | Issue 4 | e132 In the pursuit of profi ts, pharmaceutical companies are continuously looking to expand the market for their products. This article examines how Pfi zer transformed Viagra from an effective product for erectile dysfunction (ED) due to medical problems, such as diabetes and spinal cord damage, into a drug that “normal” men can use to enhance their ability to achieve an erection and to maintain it (in a “harder” state) for a longer period of time.

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عنوان ژورنال:
  • PLoS Medicine

دوره 3  شماره 

صفحات  -

تاریخ انتشار 2006