Competitive Advantages of Electronic Marketplaces
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چکیده
We question the strategic potential of EMPs to bring a competitive advantage to their users: their nature and the main differentiating factors that progressively appear over time. Based on three case studies in the retail, automotive and MRO (Maintenance, Repair and Order) industries, conducted from 2002-2007, we more thoroughly describe where buyers and suppliers perceive strategic advantages in the eValues brought by EMPs. We classify these strategic opportunities according to Porter (1980) and Wiseman’s (1985) typologies: differentiation, cost, innovation, alliance/power gains and growth. Finally, we explore how these different factors have evolved over time in users’ perceptions. The paper brings an in-depth and longitudinal empirical study of EMPs specific competitive advantages in each industry.
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