Towards Increased Reuse: Exploiting Social and Content Related Features of Multimedia Content on the Semantic Web

While the amount of multimedia content on the Web is continuously growing, reuse of multimedia content remains low and automated processing of content remains hard. An increased reuse of content however would result in a greater consistency, quality and lowered cost of the production of new content. The retrieval of multimedia content on the Web is a continuous challenge which is due to the lack of (formal) descriptions and generic multimedia analysis algorithms. We present a model and a set of ontologies to mark up multimedia content embedded in web pages which can be used to deploy its descriptions on the Semantic Web and which in turn can be used to reason about the contents of multimedia resources. This model is part of a method to raise the reusability potential of content which in turn is expected to lower production costs of new content.