The Technological Innovation Controversy
نویسندگان
چکیده
C. Merle Crawford is a professor of marketing at the University of Michigan at Ann Arbor; Gerard J. Tellis, formerly a sales development manager for Johnson & Johnson, is a research assistant and Ph.D. candidate at Michigan. This exhaustive listing and classification of the literature and arguments on technological innovation contributes toward the discussion of an issue vital to the United States.
منابع مشابه
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