Growth and Consolidation in the Spanish-Speaking E-Commerce Market
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چکیده
Students will: a) Learn about the important factors that play a critical role in a global E-Commerce initiative. b) Learn how multiple issues (language, culture, local regulations, export controls, currency and legislation) must be taken into consideration when targeting an international online population. c) Learn about the adoption of E-Commerce among the minority population of the U.S., specifically, the U.S. Hispanic population. d) Learn about the adoption of E-Commerce in developing nations, specifically, in Latin America. e) Learn about the different entry strategies used by companies entering the Spanish-speaking online market.
منابع مشابه
Development of Electronic Commerce in Spanish-Speaking Latin America
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