Factors Affecting Online Auction Price: Empirical Analysis of Taobao in Chinese Market
نویسندگان
چکیده
منابع مشابه
Online consumer-to-consumer market in China - A comparative study of Taobao and eBay
China’s fast-growing online consumer-to-consumer (C2C) market merits widespread research efforts. However, it has so far received little research attention. In this exploratory study, we chose Taobao – a leading online C2C auction company in China with more than 70% of market shares – as our research context. We focus on the general market structure of Taobao in terms of three factors: market d...
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