Piracy or Promotion ?
نویسندگان
چکیده
On one hand, digital networks can create new and lower cost channels for studios to promote, sell, and distribute their content to paying customers. Having high speed access to the Internet might allow consumers to collect and exchange more information about movies they are interested in, might allow access to products that would not have been available in brick-and-mortar channels (Brynjolfsson, Hu, and Smith 2003), and might allow producers a more targeted channel to promote movies of interest to consumers.
منابع مشابه
The Dual Impact of Movie Piracy on Box-Office Revenue: Cannibalization and Promotion
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