Is a Profile Worth a Thousand Words? How Online Support-Seeker's Profile Features May Influence the Quality of Received Support Messages

Although there is an increasing amount of research on support-seeking in cyberspace, very little is known about what features of online support-seeking can enhance the quality of received support. The present experiment examined how support-seekers’ use of cues to personal identity in their user profile can influence the level of personcenteredness and politeness in others’ responses to their support-seeking postings. Results showed that support-seekers whose user profile contained a portrait picture and a first name ID tended to receive higher person-centered and more polite support messages than support-seekers whose user profile did not contain those cues to personal identity.