Is Consumer Behavior Different ? Valerie
نویسندگان
چکیده
A fundamental issue in regard to our field has been raised at various points, most recently in an article on “Consumer Psychology” in the Annual Review series. I am consistently impressed with the way that authors of those chapters are able to synthesize a great deal of the current literature in consumer behavior. The recent chapter by Simonson, Carmon, Dhar, Drolet and Nowlis (2000) was no exception in its excellence.
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