Retailing Innovations in a Globalizing Retail Market Environment
نویسندگان
چکیده
Retailing Innovations in a Globalizing Retail Market Environment Werner Reinartz a,∗, Benedict Dellaert b,1, Manfred Krafft c,2, V. Kumar d,3, Rajan Varadarajan e,4 a Department of Retailing and Customer Management, University of Cologne, Albertus-Magnus-Platz 1, 50923 Cologne, Germany b Department of Business Economics, Erasmus University Rotterdam, Postbus 1738, 3000 DR, Rotterdam, The Netherlands c Department of Marketing, University of Münster, Am Stadtgraben 13-15, 48143 Münster, Germany d J. Mack Robinson School of Business, Georgia State University, Atlanta, GA 30303-3989, United States e Department of Marketing, Texas A&M University, TAMU 4112, College Station, TX 77843-4112, United States
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