NeuroIS : The Potential of Cognitive Neuroscience for Information Systems
نویسندگان
چکیده
This paper introduces the idea of drawing upon the cognitive neuroscience literature to inform IS research (herein termed “NeuroIS”). Recent advances in cognitive neuroscience are uncovering the neural bases of cognitive, emotional, and social processes, and they offer new insights into the complex interplay between IT and information processing, decision-making, and behavior among people, organizations, and markets.
منابع مشابه
Neuro IS: The Potential of Cognitive Neuroscience for Information Systems Research
T paper introduces the idea of drawing upon the cognitive neuroscience literature to inform IS research (herein termed “NeuroIS”). Recent advances in cognitive neuroscience are uncovering the neural bases of cognitive, emotional, and social processes, and they offer new insights into the complex interplay between IT and information processing, decision making, and behavior among people, organiz...
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