The Impact of Editorial Slant: Evidence from the Hearst Media Empire
نویسندگان
چکیده
We examine whether editorial slant influences electoral outcomes in the context of one of the most powerful media conglomerates in US history. In the early 1900s, the Hearst newspaper empire was politically charged and considered influential. We test if the Hearst newspapers affected elections. Using a difference-in-differences and matching methodology, we find that the introduction of a Hearst newspaper into a county did not change electoral outcomes compared to similar counties in contrast to other studies of media effects. We consider explanations for the results, and offer historical perspective to an issue that remains both salient and
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