Value Cocreation Modeling: Supporting the Analysis and Design of B2B Service Engagements through Agent Orientation and Business Intelligence
نویسندگان
چکیده
Current modeling approaches for designing services do not address the characteristics of collaborative business-to-business (B2B) service engagements. Yet, these types of service engagements, for example R&D services and other knowledge-intensive business services, are key components of industrialized economies. We identify the requirements of a modeling technique able to support the analysis and design of these types of service engagements. We briefly describe Value cocreation modeling (VCM), a modeling technique fulfilling these requirements, with an emphasis on value cocreation. VCM draws concepts and constructs from i*, an agent-oriented modeling language, and business intelligence modeling. We briefly illustrate the use of VCM in an R&D service engagement, discuss its limitations, and outline opportunities for
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تاریخ انتشار 2014