Value Cocreation Modeling: Supporting the Analysis and Design of B2B Service Engagements through Agent Orientation and Business Intelligence

نویسندگان

  • Lysanne Lessard
  • Eric S. K. Yu
چکیده

Current modeling approaches for designing services do not address the characteristics of collaborative business-to-business (B2B) service engagements. Yet, these types of service engagements, for example R&D services and other knowledge-intensive business services, are key components of industrialized economies. We identify the requirements of a modeling technique able to support the analysis and design of these types of service engagements. We briefly describe Value cocreation modeling (VCM), a modeling technique fulfilling these requirements, with an emphasis on value cocreation. VCM draws concepts and constructs from i*, an agent-oriented modeling language, and business intelligence modeling. We briefly illustrate the use of VCM in an R&D service engagement, discuss its limitations, and outline opportunities for

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تاریخ انتشار 2014