Vertical Contracts Between Manufacturers and Retailers: Inference With Limited Data-The Case of Yogurt
نویسنده
چکیده
Rarely do firms sell their products directly to final consumers, instead selling through intermediary firms along a vertical supply chain. Vertical contracts between upstream firms (such as manufacturers) and downstream firms (such as retailers) involve negotiations about wholesale prices and other contractual terms that researchers and policy makers do not observe. This paper introduces a framework for determining which vertical contract best fits the data for certain retailers and manufacturers. In particular, we analyze the yogurt market in the United States.
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تاریخ انتشار 2004