Bundle pricing for location-based mobile services

Locations-based services are a promising revenue source for the market players in mobile business. A critical parameter for accruing revenue is the applied pricing strategy. This paper proposes the introduction of bundle pricing in the market of location-based services and describes a research model that will be used to test its applicability and indicate its robustness. To motivate the proposed research, the key players of location-based services’ market are identified and the main theoretical results on bundle pricing are briefly presented. Then, the proposed research model is discussed to indicate how economic theory’s results may be applied in a real market case.