Test your library's marketing IQ.

نویسنده

  • C A Olson
چکیده

This article is not about your library’s intelligence quotient. It’s about its image quotient—the image that your library projects to its clients. Like the stereotypical “nerd” from our high school years (strong on knowledge, weak on packaging), many information service providers ignore their library’s image. But just as the nerds, despite all their intelligence and personality, often went lonely on prom night, libraries with poor images fail to attract the attention their skills and resources deserve. And there’s no lonely hearts club for libraries—just empty desks, idle staff, shrinking budgets, and thinning clientele.

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عنوان ژورنال:
  • Medical reference services quarterly

دوره 12 3  شماره 

صفحات  -

تاریخ انتشار 1993