National Character and Tipping Customs: The Needs for Achievement, Affiliation and Power as Predictors of the Prevalence of Tipping
نویسنده
چکیده
Tipping is a widespread custom in which service patrons give sums of money above and beyond the contracted prices of those services to the workers who have served them. This study found that, tipping is more prevalent in countries characterized by strong needs for achievement and power than in countries where these needs are weaker. One simple and plausible explanation for these results is that achievementand poweroriented consumers support tipping more than do others because they value its roles as an incentive/reward more than do others. Hospitality managers should keep this possibility in mind when considering, or implementing, counter-normative tipping policies at their properties.
منابع مشابه
Tipping Customs and Status Seeking: A Cross-Country Study
Tipping is a widespread custom in which service patrons give voluntary payments of money to the workers who have served them. This study found that tipping is more prevalent in countries the greater the value their citizens place on status/prestige. This finding suggests that tipping functions (in part) as a status display for consumers. Hospitality managers should keep this and other functions...
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