Crowdsourcing of Idea Generation and Selection and New Product Performance
نویسنده
چکیده
This research-in-progress seeks to understand the effects of crowdsourcing idea generation and selection on new product performance. The extent of crowdsourcing is conceptualized in terms of openness in idea generation and selection; new product performance is measured in terms of product innovativeness and sales growth. Preliminary findings from an analysis of 50 products indicate that idea generation openness has a stronger effect on product innovativeness while idea selection openness has a stronger effect on sales growth.
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