The Ftc ' S Advertising Substantiation Program

FTC cracks down on spyware and PC hijacking, but not true lies

The US Federal Trade Commission (FTC) recently sued an Internet marketing organization to make it stop infecting consumers’ PCs with spyware. According to the FTC, Seismic Entertainment Productions developed a scheme that seized control of PCs nationwide, infected them with spyware and other malicious software, bombarded them with a barrage of pop-up advertising for Seismic’s clients, exposed t...

Chance Constrained Optimization for Targeted Internet Advertising

We introduce a chance constrained optimization model for the fulfillment of guaranteed display Internet advertising campaigns. The proposed formulation for the allocation of display inventory takes into account the uncertainty of the supply of Internet viewers. We discuss and present theoretical and computational features of the model via Monte Carlo sampling and convex approximations. Theoreti...

The Federal Trade Commission's Approach to Regulating Health Claims in Food Advertising

I. INTRODUCTION Prior to 1984, federal regulations effectively prohibited health claims in food labeling and advertising .' In recent years, however, public policy makers have taken a more permissive approach. 2 The result has been a proliferation of claims in food advertising suggesting that use of a product decreases the risk of certain chronic diseases, such as coronary heart disease, high b...

Privacy and Regulatory Innovation: Moving Beyond Voluntary Codes

According to its many critics, privacy selfregulation is a failure. It suffers from an overall lack of transparency, weak or incomplete realization of the Fair Information Practice Principles, inadequate incentives to ensure wide-scale industry participation, and ineffective compliance and enforcement mechanisms. Rather than attacking or defending self-regulation, this Article explores co-regul...

FTC Not Required to Rely on Extrinsic Evidence to Determine Fraudulent Implied Claims in Advertising