Visualizing Business Information using Generalized Treemaps

This document is strictly confidential. It may not be published in any form without the explicit written approval of MagnaView. The MagnaView logo is a registered trademark of MagnaView B.V. MagnaView is a trademark of MagnaView B.V. Visualize anything, visualize everything is a trademark of MagnaView B.V. MagnaView's applications are protected by Dutch, European and international intellectual and industrial property law as exclusive property of MagnaView B.V. Treemapped Business Graphics, in particular but not restricted to Treemapped Bar Charts, Treemapped Pie Charts, as well as Treemapped Matrix are protected by Dutch, European and international intellectual and industrial property law as exclusive property of MagnaView B.V. Abstract More and more data is collected everywhere. In corporate environments, information is collected and used to support decision making. Often business graphics are used to show aggregations of the collected business information. Treemaps, a visualization method, are well-known in the visualization community, but not readily available for exploring business information. Treemaps provide both detail and overview in a single image. In this thesis we show how to visualize business information using treemaps. Firstly, we present a method for generating tree structures from tabular business information. Next, we propose generalized treemaps, which enable the creation of many new variations on treemaps and business graphics. These variations combine strong points of both treemaps and business graphics. Additionally, we have developed MagnaView, a commercial visualization tool that implements all proposed techniques. We present a selection of variations on business graphics and treemaps that MagnaView can create.