Website Quality Assessment Criteria
نویسندگان
چکیده
The article presents a hierarchical framework, which supports website quality assessment. The framework is composed of a hierarchical structure of criteria and subcriteria and makes use of the Analytic Hierarchy Process to enhance criterion and subcriterion weight value assessment. To validate the framework we conducted an experiment, which involved the assessment of the websites of the three cellular phone service providers in Greece by 122 users. Results confirmed framework validity and statistical factor analysis supported reduction of the original model to a website quality scoring framework, which involves nine composite criteria.
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