A Longitudinal Study of Expectations in Small Business Internet Commerce

نویسندگان

  • Simpson Poon
  • Paula M. C. Swatman
چکیده

This paper examines the change in expectation among a group of small Australian firms who participate in Small Business Internet Commerce (SBIC) over a twenty-month period. Essentially, we found that small firms online believed the Internet is important in terms of competitiveness, although some of the early expectations about SBIC’s ability to generate instant competitive advantage had started to wane. The most useful attributes of the Internet were information gathering and time-savings, while results on advertising and sales were less encouraging. Internet marketing effectiveness was found to be industry-sectordependent.

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

The level of adoption of E-commerce by small-medium scale industries

The empowerment of small-medium scale industries must be carried out thoroughly through the provision of business development opportunities to the greatest extent so as to be able to increase the role and potential of the industries. The purpose of this study was to analyze the internal influence of the human resources competencies on technology and the organizational readiness to the level of ...

متن کامل

E-commerce and related factors on the performance of small and medium scale industries

This study aims to analyze: 1) the development of demand for craft SMIs products through the use of e-commerce, 2) the effect of e-commerce utilization, macroeconomic conditions, prices, and the intensity of promotion on product demand, 3) the effect of e-commerce utilization, macroeconomic conditions, prices, promotion intensity, and product demand for performance; and 4) the role of product d...

متن کامل

The Extent of Utilization of E-Marketing Application by Small and Medium Enterprises in South Eastern States of Nigeria

The need for small and medium scale enterprises to utilize information and communication technology (ICT) applications to boost their business necessitated this study which bordered on assessing the extent of utilization of e-marketing applications by small and medium enterprises in South Eastern States of Nigeria. Two research questions guided the study. Two null hypotheses were tested at 0.05...

متن کامل

Electronic Commerce, Automation and Online Banking in Nigeria: Challenges and Benefits

Electronic banking has been around for some time in the form of automatic teller machines and telephone transactions but with the advent of internet, more publicity has been witnessed. This issue of internet has equally given a new look to their transactions and mode of product delivery in banking services for the benefits of both the customers and the banks. The objective of this paper is to f...

متن کامل

Managerial Expectations Regarding Internet Commerce Adoption after the "Tech Wreck" of 2000 - An Australian Perspective

Internet commerce has been greeted with much excitement in the popular, practitioner and researcher literature over its brief lifetime. Many firms fervently pursued Internet commerce based business models in the belief that the initial costs would be justified by future returns. The “tech wreck” of early 2000 saw a sudden drop in ecommerce uptake. Only a limited amount of research has examined ...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

عنوان ژورنال:
  • Int. J. Electronic Commerce

دوره 3  شماره 

صفحات  -

تاریخ انتشار 1999