Evaluating the Evidence: Lessons from Ethnography
نویسنده
چکیده
There are many disciplines that have well-defined theoretical foundations and techniques for studying human behaviour. One such technique is ethnography which originates from anthropology and sociology. Ethnography is an inductive, qualitative technique suitable for investigating complex human phenomena in an open-ended manner. Results from these studies tend to be descriptive and prosaic. Neither the style nor the findings of ethnographies follow the research model presented by physics, which can be problematic for some readers. This paper reviews some of the approaches and theory used by ethnographers to counter misconceptions about their methods and to present their work as rigorous, scientific research.
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