Persuasive technology for shaping social beliefs of rural women: Development of group based health information kiosk

نویسنده

  • Vikram Parmar
چکیده

This paper presents, the Group Based Information Kiosk (GIK), which was designed to influence health behaviours of rural women. The objective of the kiosk is to offer health information to rural women to increase their awareness about menses and maternal health. The design and development process of a GIK followed social cues of persuasive technology to increase perceived behaviour control of rural women. In order to measure user’s level of engagement, a comparative study between the GIK and conventional health information system was conducted. The results of the interactive sessions with women of different age group and literacy level showed that, the GIK motivated women to challenge existing social beliefs and practices, thereby motivating them to follow correct health practices. In this paper, design process of GIK, preliminary results of the initial study, and future research plans are discussed.

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تاریخ انتشار 2008