The Effects of Fear Appeals and Cultural Assimilation on the Church
نویسنده
چکیده
This study focuses on two common though latent factors of Southern Baptist churches—appeals to fear and the assimilation of outside cultures. These variables play a significant role in shaping both the church as an organization and the communication that takes place within that organizational framework. The intended purposes, roles in communication, and effects of these factors are examined in light of previous research as well as in the context of Groupthink Theory. The purpose of this analysis is to consider the question, “What effects do fear appeals and cultural assimilation have on the church?” ABSTRACT
منابع مشابه
Handwoven Rugs Throughout The Qajar Period And The Impact Of Cultural Globalization
Handwoven carpets as one of the main export items of Iran during the Qajar period underwent significant integration with the world economy after a series of foreign companies were established. As a result, the design, pattern, dyeing, and even weaving techniques of carpets changed significantly. There have not been enough considerations of all of these effects so far. We investigate the effects...
متن کاملFear Appeals in Social Marketing: Strategic and Ethical Reasons for Concern
This article criticizes the predominant use of fear appeals in social marketing. Laboratory studies, which have been the basis for most of the research on fear appeals and which generally suggest that high fear works, have limitations that include forced exposure, short-term measurement, and an overdependence on student samples. Although, unfortunately, field research evaluations of fear appeal...
متن کاملFear-based appeals in HIV prevention
You could argue that HIV prevention education in this country exists in the long shadow cast by the ‘Grim Reaper’, which appeared as part of a general HIV awareness campaign for less than three weeks in 1987. Focus groups conducted to explore fear appeals in the context of the current epidemic, consisting (in part) of young gay men who were in their infancy when the Grim Reaper appeared on tele...
متن کاملFear Appeals in Anti-Smoking Advertising: How Important is Self-Efficacy?
Fear appeals are frequently used in anti-smoking advertising. The evidence on the effectiveness of fear appeals is mixed and in some studies strong fear appeals have been found to reinforce the undesirable behaviour. Individual self-efficacy may play a role in moderating the effects of fear appeals. In advertising contexts where the intention was to encourage socially desirable behaviours it ha...
متن کاملFifteen years of fear arousal: research on threat appeals: 1953-1968.
Research on threat appeals has yielded conflicting findings concerning the relative effectiveness of high threat versus low threat in persuasion. Studies reviewed here have investigated the effects on persuasion of variables in each of five areas: (a) the nature of the recommendations, (6) personality characteristics of the recipients, (c) source credibility, (d) learning of the message content...
متن کامل