Media Richness Theory: Testing E-mail vs. V-mail for Conveying Student Feedback

نویسنده

  • Roy D. Johnson
چکیده

Using Media Richness Theory (MRT) as the theoreticalframework, this study compared the effects ofusing electronic mail (e-mail) to voice mail (v-mail) over the Internet toprovide studentfeedback. MRTwouldpredict that v-matl would be perceived as higher than e-mail in media richness. Results indicate, however, that the two media were not significantly different in terms ofperceived media richness. Both e-mail and v-mail were perceived as capable of providing a reasonably high quality offeedback. Implications ofthese findings are discussed.

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تاریخ انتشار 2008