Factors Influencing Nascent Entrepreneurs in an e-Marketplace

Based on previous studies a model was formulated of the determinants of the use of eMarketplaces by nascent entrepreneurs for the purpose of business start-up. Factors concerned with self-efficacy, personality traits, internet usage habits, facilitating conditions, and behavioural intention were included and the model was tested and developed using data collected by questionnaire from 379 nascent entrepreneurs in Indonesia. The results from the final model confirmed or partially supported many theoretical relationships that have been reported in previous studies and there were new findings of causal effects on intention to use and actual use of e-Marketplace systems due to entrepreneurial self-efficacy, internet usage habits, and facilitating conditions. Apart from the theoretical contribution of the findings practical conclusions are presented as a means of increasing the use of e-Marketplaces by nascent entrepreneurs for the purpose of business start-up.