Estimating demand by using sales information: inaccuracies encountered
نویسندگان
چکیده
Demand data is integral to a company s overall information requirement. This is particularly true for manufacturers and retailers with regard to capacity, production, and inventory planning. Notwithstanding the implicit inaccuracies encountered, companies are predisposed to employ sales data as a primary source of information for estimating future
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ورودعنوان ژورنال:
- European Journal of Operational Research
دوره 174 شماره
صفحات -
تاریخ انتشار 2006