Sponsorship , Disclosure and Donors : Limiting the Impact of Outside Group Ads Travis

Quarterly Sponsorship , Disclosure and Donors : Limiting the Impact of Outside Group Ads

I-14: The Impact of Disclosure Decisions on Donor Gamete Participants: Donors, Intended Parents and Offspring

To discuss the psychological impact of disclosure decisions on donor gamete participants including gamete donors, intended parents, and the children conceived through these third party reproductive techniques. In the past decade, there has been a dramatic increase worldwide in the number of children born as a result of gamete donation. The growing demand for these programs has resulted in a tre...

The Impact of Sport Financial Sponsorship on Brand Equity and Performance: Structural Equation Modeling (SEM) Approach

Background. Sport financial sponsorship can offer sport marketers the opportunities to address new audiences and enhance brand equity and companies’ performance. Objectives. The purpose of the current study was to develop a model for the role of sport financial sponsorship on brand equity of Yazd ceramic and tile companies. Methods. The current study was conducted with a survey method. Standa...

Digitalization and Sports Sponsorship Strategy: A Review and Research Agenda

Background. The sports industry has been transformed through digitalization processes. One traditional area of sports marketing strategy that has changed significantly is sponsorship. Objectives. To reveal how digitalization has impacted sports sponsorship strategies according to the findings of academic articles in leading sports management journals. In light of the dramatic transformation of...

Making a Difference? Exposure to Political Ads and Perceptions of Parties

How effective are candidate, party, and interest group ads at conveying noticeable differences between the Democratic and Republican Parties? Or at boosting preferences for the parties? There are two conflicting expectations; first, that ads from these three sponsors will have the same effect on citizen perceptions, under the assumption that viewers do not notice sponsorship. The second expecta...