Is Memory for Routes Enhanced by an Environment's Richness in Visual Landmarks?

We tested the hypothesis that a route’s memorability is dependent on the frequency with which people are exposed to visual landmarks. Undergraduates learned either a route through an urban area lacking visually salient features, or a route in a neighborhood with many shops and urban objects. They were then asked to recall the learned route in the form of route directions and sketch maps. The results showed higher recall performance for the richer environment. When presented with photographs depicting scenes along the route, participants exposed to the richer environment had higher recognition scores and shorter response times than the others. The data confirm the functional role of landmarks in route memory and wayfinding.