OSU FBS Research Brief Innovation Management 4.4.06.pub
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چکیده
In our previous two installments on innovativeness we provided overviews of how forest industry managers define “innovative” companies and what they see as primary hurdles to innovativeness. Here we cover the remaining findings regarding how managers might measure innovativeness and what they do to proactively increase innovativeness within their firms. Findings in this area may be particularly enlightening as they provide a stark indication of the level of investment that most companies employ toward managing innovation. In other words, improved innovation management in the forest sector could hold major competitive dividends.
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