Content Analysis of Tobacco-related Twitter Posts

Introduction Vast amounts of free, real-time, localizable Twitter data offer new possibilities for public health workers to identify trends and attitudes that more traditional surveillance methods may not capture, particularly in emerging areas of public health concern where reliable statistical evidence is not readily accessible. Existing applications include tracking public informedness during disease outbreaks [1]. Twitter-based surveillance is particularly suited to new challenges in tobacco control. Hookah and e-cigarettes have surged in popularity, yet regulation and public information remain sparse, despite controversial health effects [2,3]. Ubiquitous online marketing of these products and their popularity among new and younger users make Twitter a key resource for tobacco surveillance.