Standardized individual output development: from a scientific print product to cross-media workflow

The concept of the Standardized Individual Output Development can generally be understood as an approach to the development of output using its own domain standards, or re-use of standards from other domains via analogies. Objective is a systematic, qualitative and efficient creation of individual output and an innovation-framework to systematize the support of a knowledge transfer from other domains, in the first step human resource based and supported by IT systems. Goal of the paper is on the one hand to explain the principles of the approach and the derivation of a roadmap for a technical support. On the other hand, the Standardized Individual Output Development is empirically investigated by a case study: The systematic transform of an individual (output) requirement in an individual output by students in the master program of book studies using the Standardized Individual Output Development approach.