Engagement in Online Communities: the Impact of Self-Disclosure and Humor
نویسندگان
چکیده
This study extends the IT acceptance research by proposing an engagement model that supports acceptance and use of online social network systems. Using the proposed model, this research demonstrates that sponsors of online communities created through online social networks can increase the member engagement in these online communities. The primary contribution of this research is deepening insights into the information systems and communication artifact by conceptualizing a model that helps researchers understand the reasons why some communication types, such as appropriate humor messages, can improve the relationships between online communities members, and increase their engagement perceptions in these online communities, while other communication types may negatively affect participation and engagement within these communities.
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