Music in Electronic Markets: An Empirical Study

نویسندگان

  • Martin Kretschmer
  • George Michael Klimis
  • Roger Wallis
چکیده

Music plays an important, and sometimes overlooked part in the transformation of communication and distribution channels. With a global market volume exceeding $ 40 billion, music is not only one of the primary entertainment goods in its own right. Since music is easily personalised and transmitted, it also permeates many other services across cultural borders, anticipating social and economic trends. This article presents one of the first detailed empirical studies on the impact of Internet technologies on a specific industry. Drawing on more than 100 interviews conducted between 1996 and 2000 with multinational and independent music companies in 10 markets, strategies of the major players, current business models, future scenarios and regulatory responses to the on-line distribution of music files are identified and evaluated. The data suggest that changes in the music industry will indeed be far-reaching, but disintermediation is not the likely outcome.

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عنوان ژورنال:
  • New Media & Society

دوره 3  شماره 

صفحات  -

تاریخ انتشار 2001