Local Swedish Newspapers Approaching E-Business?

Most Swedish newspapers have experienced receding advertising revenues during the last years and are now searching for new ways to profit from their online editions. We have conducted three future workshops with both management and end users to envision possible new services that could be profitable for the local newspapers. Furthermore we have conducted an online survey with users selected from a previous study. The objective of this paper is to describe these services and to give a user response to them. We have identified three kinds of services: advertisement services, intermediary services and news services. The results show that the end users preferred the intermediary services and that there is an interest for advertisements in a new setting.