Elements of success in cooperatives conformed by Maya women in the Yucatan Peninsula, Mexico

This paper describes different elements leading to the success of cooperatives formed by indigenous Maya women of the Yucatan Peninsula in Mexico. These elements have shown to facilitate the sustainability (permanence over time) of the cooperatives and their presence in the market, while improving the work environment and enhancing the practice of honesty. All these elements have generated an increase in the number of clients and beneficiaries due to their trustable relationships. As can be appreciated in this study, indigenous Maya women living in the Yucatan Peninsula are demonstrating an innovative way to do business, which has resulted in greater social benefits and profitability through social capital, ethical leadership and monitoring of actions.