Mass media campaigns within reach: effective efforts with limited resources in Russia's capital city.
نویسندگان
چکیده
Mass media campaigns, while often expensive, are proven, cost-effective interventions and should not be considered out-of-reach, especially where governments have some sway over media markets, where large media discounts are possible or where other novel strategies can be employed.
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ورودعنوان ژورنال:
- Tobacco control
دوره 20 6 شماره
صفحات -
تاریخ انتشار 2011