The Prominence Effect in Shanghai Apartment Prices
نویسنده
چکیده
Vol. XLV (April 2008), 1– 1 © 2008, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Christopher K. Hsee is Theodore O. Yntema Professor of Behavioral Science and Marketing (e-mail: [email protected]), JeanPierre Dubé is Professor of Marketing and Neubauer Faculty Fellow (e-mail: [email protected]), and Yan Zhang is a doctoral candidate (e-mail: [email protected]), Graduate School of Business, University of Chicago. Part of this paper was written when the first author visited Shanghai Jiaotong University, and it benefited from his discussions with faculty and students there. Dilip Soman served as associate editor for this article. CHRISTOPHER K. HSEE, JEAN-PIERRE DUBÉ, and YAN ZHANG*
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