Forecast Model for Box-office Revenue of Motion Pictures

نویسندگان

  • Jae-Mook Lee
  • Tae-Hyung Pyo
چکیده

The main objective of the paper is to develop an econometric model to forecast box-office revenue of motion pictures. Considering the importance demand for new products, marketing researches have developed various demand forecasting models. However, these models forecast future demands based on either several months of initial sales data after new product introduction or the survey data on customer purchase intention. Different from these model, we forecast future demands of new products based on the analysis of historical sales patterns of similar products, Even thought we apply our model to the case of revenue forecasting for motion pictures, it can easily be applied to forecast future demands for several other industries such as books, music albums, video and pharmaceutical products.

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تاریخ انتشار 2009