Normal = Normative? The Role of Intelligent Agents in Norm Innovation

In this paper the results of several agent-based simulations, aiming to test the role of normative beliefs in the emergence and innovation of social norms, are presented and discussed. Rather than mere behavioral regularities, norms are here seen as behaviors spreading to the extent that and because the corresponding commands and beliefs do spread as well. On the grounds of such a view, the present work will endeavour to show that a sudden external constraint (e.g. a barrier preventing agents from moving among social settings) facilitates norm innovation: under such a condition, agents provided with a module for telling what a norm is can generate new (social) norms by forming new normative beliefs, irrespective of the most frequent actions.