Barriers to Adoption of B2B E-marketplaces: An Empirical Study of Indian Manufacturing MSMEs
نویسندگان
چکیده
Research in B2B e-marketplaces has mainly focused on large organisations and literature on small firm’s perception and use of B2B e-marketplaces, specifically in Indian context has been limited. As MSMEs constitute 95 per cent of all industrial units in India, enhancing their competitiveness in globalized economy is the priority of the Government. Review of literature on B2B e-marketplace shows that MSMEs in developing countries can gain significant benefits by using internet and B2B e-marketplace. While the number of MSMEs registered with B2B e-marketplace is significant in India, number of transactions conducted is limited. Based on the sample of 122 Indian MSMEs, the study identifies barriers to adopt and use B2B e-marketplaces. Suggestions to e-marketplace service providers and policy makers are discussed to overcome the barriers.
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