Developing Overseas Strategies:
نویسنده
چکیده
This paper provides the reader with a systematic context analysis involved in acquiring and restructuring (reconceiving) knowledge needed for strategic management decision making and action. Within this structured context analysis, a considerable amount of unstructured entrepreneurial, innovative, and "breaking the mold" thinking and action can be required to gain the insights needed to win against competitors over the short, intermediate, and long term. This paper illustrates, using the experiences of Federal Express Corp. and United Parcel Service of America Inc., how two somewhat similar companies in the same industry formulate different strategies when entering and working in the same foreign market, in this case Asia. This paper also discusses additional examples as well as experiences of managers of large multinational corporations.
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