Constructing a Service Innovation Model for Creative Industrial Parks

This study sought to identify the important constructs associated with service innovation and elucidate the role of information and communication technology in the innovation management. These phenomena are examined from the perspectives of technology as well as soft innovation. A review of the literature related to service innovation, cultural production, and service systems led to the development of a novel service innovation model designed specifically for creative industrial parks. The Cultural and Creative Industrial park at National Taiwan University of Arts and the Gold Ecological Park were used as case studies to illustrate the applicability of the proposed framework. This approach can be used to promote new service concepts, new client interfaces, new service delivery systems, technological options, etc. Especially the new service transformation systems is a process linking the other four constructs to improve organization development, creative sub-systems and communication sub-systems, so as to create value for the customer.