Business Plan Conception Pattern Language

This paper provides generic guidelines for starting entrepreneurs. First, the basic features of a good business plan are addressed in a pattern language for creating an innovative business plan. Second, soft skills for starting entrepreneurs are discussed in a pattern language for interactions with ‘outside’ people, as these interactions are crucial for a validation and realization of a business idea. Together, these two pattern languages create a pattern language for business plan conception. This pattern language for business plan conception should provide a stable conceptual basis that supports starting entrepreneurs in adapting the business plan templates they find to the needs of their business idea instead of adapting their business idea to the templates they find, which should support a successful penetration of new ideas and entrepreneurs into an innovation requiring market.