Social Business Transformation through Gamification
نویسنده
چکیده
Being an emerging business practice, gamification is going to the mainstream to enable and transform social business initiatives across enterprises. With the consistent focus on customer behavior and experience, there is a paradigm shift in thinking about how Gamification and Social initiatives together help to increase the engagement level of knowledge worker, yielding better business results. Business scenarios for gamification are wide spread ranging from customer service and support to communities and collaboration.
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ورودعنوان ژورنال:
- CoRR
دوره abs/1309.7063 شماره
صفحات -
تاریخ انتشار 2013