Leveraging Missing Ratings to Improve Online Recommendation Systems
نویسندگان
چکیده
Vol. XLIII (August 2006), 355–365 355 © 2006, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Yuanping Ying is Assistant Professor of Marketing, School of Management, University of Texas, Dallas (e-mail: [email protected]). Fred Feinberg is Hallman Fellow and Bank One Corporation Associate Professor of Marketing, Stephen M. Ross School of Business, University of Michigan (e-mail: [email protected]). Michel Wedel is PepsiCo Professor of Marketing, Robert H. Smith School of Business, University of Maryland (e-mail: [email protected]). The authors thank Peter Lenk for his helpful suggestions. YUANPING YING, FRED FEINBERG, and MICHEL WEDEL*
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