Marketing Research: Uncovering Competitive Advantages
نویسندگان
چکیده
SAS provides a variety of methods for analyzing marketing data including conjoint analysis, correspondence analysis, preference mapping, multidimensional preference analysis, and multidimensional scaling. These methods allow you to analyze purchasing decision trade-offs, display product positioning, and examine differences in customer preferences. They can help you gain insight into your products, your customers, and your competition. This chapter discusses these methods and their implementation in SAS.∗
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